Business Owners Seeking High-Converting Video Sales Letters:
If We Gave You The #1 Sales Letter In Your Industry, How Would That Change Your Business?
The beauty of direct marketing is that your entire business (and life) can radically change from a single “home run” marketing campaign. Our job is to create that for you…
Our “Enrich Marketing” Process was built on the idea that certain marketing promotions are extreme outliers in terms of performance.
This process has been refined over the last decade with one goal in mind: to create this type of “outlier” promotion with remarkable consistency.
If you want the surest shot at this type of winning promotion, you want to work with the best. When it comes to VSLs, our A-List copywriting team is the best.
Hundreds of Millions in Sales
Generated With Enrich Marketing
“There are a few A-list copywriters that write winner after winner yet they stay underground and out of the limelight – Fran is one of those guys. He is a mad scientist when it comes to testing VSLs and has written some major winners in multiple niches over the years.”
Justin Goff
Co-founder of Copy Accelerator
The 4-Step Enrich Marketing Formula
That Predictably Scales Your Offers To 8-Figures And Beyond…
Step 1:
The Success Launchpad
- Identify Perfect Customer: Find the ideal customer who is willing to pay for your product
- Customer Psychoanalysis: Pinpoint their deepest desires, pain points and frustrations
- Competitive Analysis: Study and analyze top controls in your niche
- Finalize Customer Avatar
- Product Research: Conduct deep research into your product and its unique properties
Step 1:
The Success Launchpad
- Identify Perfect Customer: Find the ideal customer who is willing to pay for your product
- Customer Psychoanalysis: Pinpoint their deepest desires, pain points and frustrations
- Competitive Analysis: Study and analyze top controls in your niche
- Finalize Customer Avatar
- Product Research: Conduct deep research into your product and its unique properties
Step 2:
The “Big Idea” Genesis
- The Round Table: Brainstorm winning sales ideas with our creative team.
- Engineer Winning Sales DNA: Finalize the “big idea” that will compel customers to buy your product
- Finalize Structure: Work with you to find the sales architecture that will best connect with your prospects
- Create “Story Arc” Of Sales Material
- Complete Rough Draft
Step 3:
The Copy Crush
- Write Draft 2: Feedback Implementation Pass
- Write Draft 3: Emotional Amp Up Pass
- Write Draft 4: Power Words Pass
- Write Draft 5 “Audience Clarity” Pass
- Write Draft 6: “Simplicity” Pass
- Write Draft 7: Peer Feedback Pass
- Write Draft 8: Copy Chief Pass
- Write Additional Drafts: Write as many additional drafts as needed to articulate the sales message in a clear and compelling way.
Step 3:
The Copy Crush
- Write Draft 2: Feedback Implementation Pass
- Write Draft 3: Emotional Amp Up Pass
- Write Draft 4: Power Words Pass
- Write Draft 5: “Audience Clarity” Pass
- Write Draft 6: “Simplicity” Pass
- Write Draft 7: Peer Feedback Pass
- Write Draft 8: Copy Chief Pass
- Write Additional Drafts: Write as many additional drafts as needed to articulate the sales message in a clear and compelling way.
Step 4:
Sculpting The Masterpiece
- Approval Process: Submit sales material to the client for feedback and approval
- Compliance Checks: Optimize copy to ensure compliance with your traffic source
- Final Edits: Make any necessary edits based on client feedback
- Creative Clarity: Provide direction in the creation of sales materials
- Split Test Creation: Assist in the creation of split tests to optimize sales material
- Analyze Results: Evaluate sales, conversion rate, and other market feedback. Make any necessary changes to ensure the highest possible conversions.
Meet Our Enrich Marketing CEO
Francisco Rengel
Francisco has the unique experience of taking offers from inception to 8-figures, having done it with his own offers 6 times. His winning promo ratio is over 71%. That means more than 7 out of 10 offers Fran personally writes are home runs.
After a decade in the direct response industry, Francisco has developed a proven lens into scaling home run video sales letters. He has successfully done it with his own offers time and time again. This gives him the ability to advise strategic partners on a deeper level, as a promotion scales on affiliates and cold traffic.
His systematic process dives deep into a product, market, and competition — helping develop the highest-converting “big idea” for your audience. Fran’s greatest passion is training and educating other copywriters to become elite.
Anthony Flores
16-Year Top Copywriter, Over $250 Million in Sales
Anthony began his career as a “copy savant” under legends like John Carlton — and rose to underground copywriter fame in the direct response industry when he was hired by Clayton Makepeace. He then wrote a highly acclaimed newsletter and course (literally in the first year of his career), which many still consider to be the best ever copywriting course ever created.
From that point, he went on to work in over a dozen different niches, including finance, health, dating, bizop, B2B, golf, biohacking, survival, and more. His copy — which includes sales pages, VSLs, emails, webinars, direct mail, and every direct response format — has directly generated over $250 million in sales. That number continues to grow each month.
Like Fran, Anthony is passionate about helping guide marketers and writers through the process of thinking through the entire marketing process, including psychology, strategy and beyond.
Apply for Your Personalized Enrich Marketing Evaluation
We only consider partners via referral or application and we strongly believe in the rule of F*CK YE$. This means, if both parties don’t strongly believe a partnership is an absolute, 100% YES across the board, then it’s not worth either of our time to work together.
An ideal strategic partner has the team and operational capacity to scale a home-run offer to 8-figures per year, and beyond. They are happy paying out a handsome profit share each month, knowing they are also profiting wildly from our collaboration.
Because of our unique prerequisites for partnership, we require a pre-screening and application process to fill out below.
